“I strongly advise anybody wanting to start up their own business to read Marketing Judo” Sir John Harvey-Jones Marketing Judo aims to inspire people who want to build a brand or business but don’t have the budgets for conventional marketing. That’s the position the authors found themselves in when they bought the one Harry Ramsden’s fish and chip restaurant in Yorkshire over ten years ago. They fell into a way of thinking, which they now call Marketing Judo. In judo, you lever other people’s strengths or assets to your own advantage. In judo, your mind matters more than your size. In judo, anyone can become a black belt if they move quickly, train hard enough and keep their balance when others don’t. Marketing Judo offers a framework for developing strategies and plans for small companies to do exactly that. It is a collection of real stories and events, from both the author’s experiences and from other companies, from which the Marketing Judo principles evolved. Around the world, big companies have never been so vulnerable. It’s always possible to find a competitive advantage, however big your opponent is, so join us on the “Tatami” or judo mat and learn how to use your brains rather than budgets, as we take you through the six principles of Marketing Judo. Available as a short, entertaining easy read book or as an audio CD or cassette, featuring the authors live in front of an audience of businesspeople in Leeds.

Question…How many bumps are there on a pineapple and what is special about this number? There is a serious mathematical answer to this question and it’s an old favourite in numerical resoning tests. Do you know the answer? Selection tests are now common. This book tells you what they are, what they are used for and what employers are looking for, as welll as what to expect, how to do well in them and how to secure that job. Familiarize yourself with the most common types of tests used and learn how to prepare for them. Read through real-life examples and test yourself on sample tests from recruitment agencies. Discover what they’re looking for in your results and how to constructively analyse your own performance. Whether you’re aiming at the big graduate recruiters, an internal promotion, a mid-career job move, or even change of profession, learn how to expect the unexpected and be prepared to outshine the competition. Don’t be good, be brilliant.

There are three simple stages to achieving goals: 1. set the goal 2. create a sequence of steps for achieving it 3. monitor progress and make adjustments Easy. In theory. So why do some people consistently beat goals – and become serial success stories – whereras others find it much more difficult and tend to stumble every time? The answer is not in the goal setting, but that some of us fall over hurdles that we place before ourselves. These mental and emotional blocks act as self-sabotaging strategies. This is the book that will show you how to clear the way by removing mental blocks and creating the conditions for not just achieving your goals, but beating them and realising your fullest potential. Examples from serial goal beaters describe the strategies they used and suggest how they can be adapted to work for you – whatever your goal.

David Freemantle – How To Choose
Financial Times Management | 2002 | ISBN: 0273656511 | Pages: 249 | PDF | 1.09 MB

Every day we face hundreds of choices. Some of them simple, some of them tough. Many of them we don’t even really think about. Yet cumulatively they dictate how we live our lives, how people perceive us and how successful we are. Choose life. Choose success. Just choose. Here’s how. How to Choose explores the choices that we make every day at work, and demonstrates how these choices are linked to the successes and failures experienced throughout your career. It then shows how you can choose differently to achieve bigger and better results. For all professionals, and especially those with big aspirations looking for ways to achieve more.

What does it take to become a talent manager of premiership standard? Football managers lead high-talent teams under intensely stressful conditions, where every action is open to scrutiny. Just like today’s business environment. Time to learn the lessons from the best and the worst at the ultimate talent-management game.

In 90-minute Manager, Bolchover and Brady analyse the characteristics of the very best of football managers, past and present, to uncover exactly what it is that makes them so exceptional and what modern business leaders can learn from their style and methodology. From Herbert Chapman’s triumphs in the 1930s, through the highs of Don Revie, Jock Stein, Matt Busby and Bill Shankly, through to the modern day masters including Arsene Wenger, Gerard Houllier, Alex Ferguson, Martin O’Neill, Fabio Capello and Sven-Goran Eriksson.

Strengths and weaknesses, strategies and tactics are examined to answer classic modern management questions, such as: – do the best managers have to be both great strategists and inspirational motivators? – what makes top talent want to work for a particular manager? – how important is the ‘right-hand’ man and what qualities make the very best pairing? – should a team ever be built around a single outstanding individual? – what are the key personality characteristics that define a great talent manager? – is the ideal manager for a winning team a different man from that for a struggling team? Football truly is the management of independence, which is also the cornerstone of modern information-rich organizations. Managers everywhere can learn from football’s best strategists, talent-managers and motivators as they steer the ultimate flexible teams to consistently successful performance. Whether you are a business person looking for improved performance, a passionate follower of the beautiful game, or both, you’ll find The 90-minute Manager as insightful as it is entertaining.

Based on a partnership between Wiley and the rich resources of The National Geographic Society, this book presents the important concepts of human biology as they relate to the world we live in. It stresses the role of the human in the environment throughout, ensuring that topics such as evolution, ecology and chemistry are introduced in a non-threatening and logical fashion. This approach stimulates the reader to ask questions and pursue knowledge for the sheer fun of it.

E.guide: Rome (Eyewitness Travel Guides)
DK Travel | 2005 | ISBN: 0756608988 | Pages: 240 | PDF | 7.52 MB

Building on the success of the Eyewitness Travel Guides and Top 10 Travel Guides, DK has created e>>guides‹the perfect travel companions for the hip, style-conscious traveler. Highlighting the best places to eat and shop, and the coolest local hangouts, each guide has its own regularly updated website, ideal for accessing the very latest each destination has to offer.

Building on the success of the Eyewitness Travel Guides and Top 10 Travel Guides, DK has created e>>guides‹the perfect travel companions for the hip, style-conscious traveler. Highlighting the best places to eat and shop, and the coolest local hangouts, each guide has its own regularly updated website, ideal for accessing the very latest each destination has to offer.

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